Sunday, May 31, 2015

I cure all diseases, including breast cancer - Dr. Radhe Shyam

The response has been overwhelming. Inundated with messages asking for Radhe Shyam's contact. People flying in from all over the world. And patients actually getting cured!
https://www.youtube.com/watch?v=sskH2qP4siA


Wednesday, May 20, 2015

Ponna Ava - Short Film | Comedy | Tamil

Two close friends in a village, Abdul and Ama Vaasai decide to impress the same girl. What ensues is hilarious. Watch for great laughter and entertainment.



Story, Screenplay, Dialogue, Direction: AP Premkumar

Cinematographer: Grace Babu

Music and Editing: SP Ahamed



Cast: MK Selva (Abdul Kader), GP Mahendran (Ama Vaasai), Sameera (Heroine), Kannan (Inspector), Thangam (Malayandi)



Produced by AP Prakash, Elbow Entertainment

Online distribution by Films Room

Monday, May 18, 2015

I cure all diseases, including breast cancer - Dr. Radhe Shyam

REQUEST ALL WOMEN TO SHARE AND SPREAD THE WORD.
Breast cancer is extremely simple to cure. Asthma, paralysis, diabetes, cholesterol, arthritis, back pain, kidney failure, etc. can all be cured. India possesses enormous wealth, says Dr. Radhe Shyam.

https://www.youtube.com/watch?v=sskH2qP4siA

Sunday, May 10, 2015

"The French Encounter" is a romantic comedy - Cecile Rischmann

"The French Encounter" is a romantic comedy for those who want to remain young at heart. Cecile Rischmann, the author of the bestseller "The French Encounter" talks about her book, how the romantic story unfolded, and more.


https://www.youtube.com/watch?v=c-RoHhdKka0
(Click link above to view video)

Friday, May 1, 2015

Editing a Music Video


When it comes to executing the production of a music video, there are multiple phases that must be taken into consideration: pre-production, production, post-production. Though these phases seem obvious and simple, they all play a meaningful role in creating a successful video. Before even rolling with a camera on set, a video needs a concept. This must be thought out, examined, fought over, and eventually decided upon. Without a concept, there is no root to hold the images together. After a concept has been created, planning is another essential pre-production stage. Actors (if needed) must be determined, locations must be secured, dates must be set. Once all of this is in place, production can occur, which is usually the fun (or not so fun) part. The concept is made real and captured, leading to the final phase: post. This article will focus on the importance of video editing, and how editing a music video is just as important as the planning and recording.

Unfortunately, not many music videos have quality edits. Editing is usually an afterthought; something that must be done after all of the real work has taken place. Editors lose patience, don't have a cohesive vision for the video, or simply don't care. How the vision is presented to the video is the essence of an edit: arranging footage in a meaningful and interesting manner that captures the viewer's attention and presents the concept in the best possible way.

Let's backtrack for a moment and discuss a problem with video editing in music videos specifically. For large-scale, expensive, professional shoots, the editing process is typically done by a third-party company. A videographer is hired, shoots the footage, and hands it off to an editing company that has never met the director. Though the director may leave specific notes behind for the editors, they still exist as separate entities, and it's difficult, if not possible, to read other people's minds. The editors have no idea of the director's vision; they guess and do what they think looks right. This can result in a disconnect in the final product where there may have originally been a good idea, but it's lost in translation with the presentation. Editing companies are typically working on multiple projects at once as well. Let's be realistic: this is money to them. The quicker they can deliver a finished product, the quicker they can accept a new project and make more money. Little care or keenness goes into these videos. They're mass produced. In most instances, the best result is when the director is the editor, or when the director works closely with the editing team in making the decisions. Assuming this is the case, this does not guarantee a polished music video. Even those who have edited tens of music videos can still make critical mistakes that compromises the quality of the video.

Smart City Anthem
Click on the above picture to see a slick music video

Pacing is a most important component of editing, and it is a skill that can be only learned through experience. This is knowing when to place the footage in the right moment to achieve the proper response or elicit the expected emotion. If a sequence is too rushed or thrown together, you'll lose the viewer, and they'll either not understand what you're trying to say, or they'll have a tepid response. Prior to beginning an edit, the editor should map out, either on paper or in his/her mind, when they expect certain things to occur so that it is not forgotten or glossed over when footage is being assembled.

This may be obvious, but choosing the best-looking shots is terribly important as well. Watching all of the captured video is critical in noting what shots should be used. Some editors will just look at the first take, or settle with footage that looks acceptable instead of digging through all of the available shots. The result is an OK-looking product with a bunch of unused, good-looking video that will never see the light of day. Devastating.

Once the pacing has been established and the editor has the best shots selected, cutting is the final skill utilized in completing an edit. Cutting footage (when you see a shot begin and end) is very simple, but when to cut is the tricky part. For most music videos, cuts should be quick and frequent, and I like them to occur on beat and have a pattern to them. This is where most music videos suffer -- cuts can be totally random and have no rhythm. Before cutting, I listen to the entire track multiple times and isolate key sounds, words, or phrasing to cut on so I establish a rhythm that goes in sync with the music. This results in a strong visual association with certain sounds that makes the video pop, and it is quite satisfying to the viewer.

The components described above, when working successfully together, can create a really cool music video, from concept, to production, to YouTube. However, the situation today is far from what is desired. There are editing courses - fast track ones - that range from one month to 3 months, that churn out editors like a car assembly line. They are not editors, but cutters. And they do that on any one particular software package. And they call it editing. ||